Yakult Science-led sampling over three days

What we did

Yakult took its science-led story to New Scientist Live at London's ExCeL, bringing science, health and discovery together on one stand. We supplied product sampling staff and brand ambassadors to cover all three days of the show, combining education with sampling.

Our brand ambassadors worked the stand across all three days, briefed on the research behind Yakult's little bottle and its work in gut health.

• Shared the scientific story behind Yakult and its gut health research with curious visitors
• Explained Yakult's heritage alongside its continuing work in gut health
• Handed out chilled samples to build awareness and trial
• Managed stand flow so visitors could stop, learn and taste without queues building
• Supported the stand set-up and kept displays clean and well presented
• Kept the space professional and welcoming for every visitor
• Collected feedback and insights on how consumers responded to the stand

This show is one part of our long-running Yakult sampling partnership; for exhibitions in the capital, product sampling staff in London connect brands with curious audiences.