Science in Every Sip
At New Scientist Live 2025, EXECUTIONAL partnered with Yakult to bring science, health, and discovery together.
Across three busy days at London’s ExCeL, our team of brand ambassadors helped visitors experience the fascinating story behind Yakult’s world-famous little bottle — a product rooted in research and loved across generations.
The activation combined education and sampling, blending Yakult’s heritage with its ongoing innovation in gut health.
What We Delivered
- Shared Yakult’s scientific story with curious visitors
- Handed out chilled samples to drive awareness and trial
- Managed stand flow and maintained a professional, welcoming space
- Supported setup and kept displays clean and well-presented
- Collected feedback and insights on consumer engagement
Why It Worked
- Educational storytelling connected science with everyday wellness
- Hands-on sampling drove strong consumer interest and curiosity
- Energetic, informed ambassadors enhanced the visitor experience
- Clean, professional presentation reinforced Yakult’s trusted reputation
Want to make your next exhibition stand out?
EXECUTIONAL delivers engaging sampling teams that inform, inspire, and connect your brand with curious audiences.































