Case study · Wine
Black Tower Wine Sampling Wine Sampling Staff | London, Manchester and Birmingham
The story in brief
Black Tower took its wine range to exhibition centres in three major UK cities. Our sampling teams poured thousands of samples, gathered visitor feedback and ran a competition to win a case of wine.
- Client
- Black Tower
- Sector
- Wine
- Format
- Exhibition wine sampling
- City
- 3 UK cities
- Venue
- Exhibition centres
- Staff type
- Product sampling staff, Exhibition staff, Brand ambassadors
01
The brief
Black Tower wanted to build awareness of its wine range with visitors at key UK exhibitions, with a focus on its low-alcohol rosé wines and its bubbly range.
The brief covered wine sampling and capturing customer feedback at exhibition centres in Manchester, London and Birmingham.
02
What we did
We supplied a team of exhibition staff and managed the campaign over multiple days in each city.
Stands sat in high-traffic areas of each exhibition centre. Our product sampling teams poured samples and talked visitors through the Black Tower range.
03
How it ran
- Sampling: approximately 12,500 samples in Birmingham, 11,000 in London and 7,000 in Manchester.
- Feedback: visitor responses and preferences on each wine recorded for the brand.
- Competition: visitors entered on paper forms to win a case of wine.
- Recall: visitors encouraged to photograph wine labels for future reference.
The feedback gave Black Tower insight into visitor preferences, and pointers for digital entry to future competitions.
Where it ran
3 UK cities
Exhibition centres
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Why Executional
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