3
Event Staff
DATA
Scanner-Led Sign-Ups
SAMPLE
Wellness Drinks & Products
Campaign Snapshot
Client: Grass & Co.
Sector: Wellness / Food & Drink
Activity: Product Sampling & Data Capture
Location: Allergy & Free From Show, NEC Birmingham
Staff Type: Event Manager & Brand Ambassadors
Support: Attendee Engagement, Sampling & Email Sign-Ups
The Brief
Sampling Staff For Grass & Co. At The Allergy & Free From Show
Wellness drinks, functional mushrooms and a busy exhibition audience ready to discover something different.
Grass & Co. brought its grounded approach to wellness to the Allergy & Free From Show at NEC Birmingham, showcasing products designed around clarity, focus, relaxation and everyday balance.
With a stand centred on product discovery, scanner-led sign-ups and meaningful attendee conversations, the show created the ideal setting for a focused sampling and data capture campaign.
On The Ground
What Our Staff Delivered
- â–¸Provided an Event Manager and brand ambassadors to support Grass & Co. at the Allergy & Free From Show
- â–¸Managed attendee engagement at the stand, creating a welcoming and professional customer experience
- â–¸Drove scanner-led data capture and encouraged email sign-ups before product sampling
- ▸Prepared and served Lion’s Mane coffee and chocolate samples using handheld whisks
- â–¸Offered Relax drink samples while clearly communicating the product benefits to attendees
- ▸Confidently showcased Grass & Co. products including Focus capsules, Lion’s Mane beverages and Relax drinks
- â–¸Proactively encouraged sampling and conversations with visitors throughout the exhibition day
- â–¸Maintained a clean, organised and well-stocked stand environment across the activity
