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Providing teams of sampling staff and event managers for Yakult’s sampling activity across the country, at all manner of locations from exhibitions to festivals – providing product and brand information, along with driving sales through promotional offers.

Campaign Overview

Driving product and brand recognition in a variety of key consumer environments

Yakult Case Study

Originally commissioned to provide staffing services at the Ideal Home Show, our working relationship with Yakult has transformed over 6 years – with dedicated staffing teams who have represented the brand and it’s core values consistently at shows, events, exhibitions and festivals across the UK.

We offer 24/7 support to our event managers to alleviate any issues before or during the live day, along with a dedicated reserve staff allocation who are pre-trained in product knowledge, along with the brand’s key messages and history. Following each activation staff members report their feedback through a bespoke online platform, which is then converted into quantified data on sales and stock levels along with a detailed summary of staff and public response to the campaign.

What We Did

  • Bespoke briefing packs created from Yakult product & brand information, along with EXECUTIONAL knowhow
  • All staff Food Hygiene Level 2 qualified
  • Full staffing support including 24/7 management and reserve staff allocation across all live days
  • Detailed online reporting platform with collated and quantified reception, stock & sales information