Case study · Food and drink
Yakult Exhibition Sampling Product Sampling Staff | Exhibitions and Shows
The story in brief
For over ten years our sampling teams have represented Yakult at shows, events, exhibitions and festivals across the UK. One show calendar alone ran to 23 show days, from Grand Designs at ExCeL London and the NEC to the Good Food Show and Japan Matsuri in Trafalgar Square.
- Client
- Yakult
- Sector
- Food and drink
- Format
- Exhibition and show sampling
- City
- UK-wide
- Venue
- ExCeL London, the NEC and Trafalgar Square
- Staff type
- Product sampling staff, Brand ambassadors, Event managers
01
The brief
Yakult wanted to build product and brand recognition in consumer environments across the UK: shows, events, exhibitions and festivals.
Each stand needed staff who could explain the product and brand clearly, drive sales through promotional offers and give visitors the same Yakult experience at every event.
Executional are always willing to help and accommodate in order for our shows to be successful!
02
What we did
We supply product sampling staff and event managers to every activation, all Food Hygiene Level 2 qualified.
On every show day an event manager ran the Yakult stand with two brand ambassadors, from opening to close, so the stand was staffed for every hour the doors were open.
Bespoke briefing packs combine Yakult product and brand information with our own sampling expertise, so every team member carries the same message. Every live day has 24/7 management and a reserve staff allocation behind it.
03
One show calendar
- Grand Designs London: nine show days at ExCeL London.
- Grand Designs Birmingham: five show days at the NEC.
- Good Food Show: two runs at the NEC, four show days each.
- Japan Matsuri: a full day sampling Yakult in Trafalgar Square.
- Totals: 23 show days across three venues.
EXECUTIONAL has consistently outperformed other agencies that lacked professionalism and reliability. They are flexible and responsive, making them a top recommendation of ours.
04
How it ran
- Team: an event manager and two brand ambassadors on the stand every show day.
- Sampling: visitors try Yakult with product and brand information from the team.
- Sales: promotional offers used to turn sampling into sales.
- Reporting: an online reporting platform records staff feedback, sales and stock levels for each event.
- Consistency: the same briefing, standards and reporting carry from one show to the next, including Yakult at New Scientist Live and other exhibition staff activations.
Where it ran
UK-wide
ExCeL London, the NEC and Trafalgar Square, UK-wide
Get a quote
Sampling at exhibitions and shows? We will staff every stand.
Why Executional
- 2007Established
- 6,000+Staff on our books
- 3,000+Clients
- 40UK staffing hubs
- 4.9Rated on Google
- 24/7Support
