Nair Get Summer Ready 21,000 Goody Bags | 3 Staff | ACC Liverpool

01

The brief

Nair wanted to get visitors at The ACC, Liverpool, summer ready with its hair removal range, under the campaign theme #SKINBYNAIR.

The stand had three aims at once: put a Nair facial waxing strip sample into as many hands as possible, raise awareness of the brand ahead of the summer, and drive entries to a competition to win a holiday to Ibiza.

Nair's stand was designed as a tropical, summer holiday setting to match the seasonal appeal of the products, so the team on it needed to look and sound like part of that holiday feel.

03

Stock and logistics

The campaign ran on 21,000 pre-packed goody bags, each holding Nair facial waxing strip samples and a mini booklet promoting the competition.

We worked with our logistics partner to monitor stock on the stand and replenish the goody bags throughout the event, so the counter never ran dry and the flow of samples to visitors stayed steady from start to finish.

04

How it ran

• Sampling: pre-packed goody bags handed out from behind the counter in a steady flow, so every visitor left with a Nair sample to try at home.
• Footfall: the team drew passers-by in from the aisles and onto the tropical stand.
• Competition: a photo booth and the #SKINBYNAIR social media hashtag drove entries for the Ibiza holiday.
• Point of sale: mini booklets in every goody bag, with POS signs on the counter and stand furniture promoting the competition.
• Stock: levels checked and topped up with our logistics partner across the event.

05

Why it works

A small, well-briefed team can carry a big sampling number when the stand, stock and story are planned together. Three staff matched to the stand's theme, a counter set up for fast handouts and stock replenished in the background let Nair put 21,000 goody bags into visitors' hands while also talking each one through the competition.

For sampling at shows like this, see our exhibition product sampling teams, or our Liverpool promotional staff for work across the city.