Arla Skyr Case Study
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Arla Skyr


We were tasked with putting Arla Skyr Fruit & Oats samples and vouchers into the hands of shoppers in 3 different shopping centres: Lakeside, Newcastle Metro and Manchester Trafford. Our teams communicated key brand and product information to shoppers in order to encourage voucher redemption and future product purchase as well as managing VR experience and competition.

Campaign Overview

To promote Arla Skyr Fruit & Oats, our team of dedicated event manager and brand ambassadors visited a number of shopping centres with a bespoke stand to sample products to shoppers, distribute vouchers and promote a competition to win an all-expenses-paid holiday to Iceland. They also managed a VR experience where shoppers could sit in an Icelandic canoe and experience a tour of Iceland through Oculus Go VR headsets. Over the period of the campaign, our staff distributed 30,000 samples and achieved over 1,400 competition entries. Locations for the promotion included Lakeside Shopping Centre, Manchester Trafford Centre and Newcastle Metro Centre.

As well as providing staff for this campaign, EXECUTIONAL provided bespoke stand and build after hours in each shopping centre, logistics storage and movement of samples from chilled storage depot to the shopping centres.

What We Did

  • Full staffing & 24/7 management
  • Bespoke stand build
  • Full event logistics
  • Booking of space
  • Chilled vehicle and support van
  • Storage and movement of chilled samples
  • Liaison with third parties and shopping centre
  • Event-specific training session
  • Bespoke online reporting
  • Photography and promotional video of the event