Specialising in bringing street food flavours from a wide array of countries to the tables of the British public, this was one campaign that was going to be a joy for the taste buds. With a branded tuk-tuk in tow, there were 3 key cities to target, aiming to get consumers involved with the brand and their delectable products.
Campaign Video
Campaign Details
Hitting London, Manchester and Birmingham, we had a team of local staff in each location using a branded vehicle and branded sampling bins to give away products and distribute promotional materials to passers-by. They could then enjoy their free snack at their own leisure and learn more about the brand.
Having these branded items really helped the activation stand out, and with the help of dancers and musicians, this really was unmissable. The public reception was fantastic, and with an outgoing, personable team in each location, we hit a high footfall and left consumers walking away with a smile.
Alongside this, our in-house logistics team were responsible for getting everything to each location, being on-site, and on-hand throughout the course of the day should anything be required. This included stock and all resources ensuring a safe transit between each location.
What We Did
- 3 major UK cities successfully targeted
- Experienced, trained sampling team in each location
- Branded vehicle, sampling bins and uniform
- Full logistics management
