Emmi Caffè Latte Iced coffee across three festival days

What we did

Emmi Caffé Latte brought its “That deserves an Emmi” campaign to Oxford Foodies Festival as part of its nationwide summer sampling tour. Across three days of street food, live music and big crowds, our product sampling staff and brand ambassadors kept festival-goers refreshed with chilled iced coffee.

• Put thousands of chilled Emmi Caffé Lattes into visitors' hands over the three festival days
• Linked each iced coffee to the campaign idea of celebrating life's little wins
• Talked visitors through a range of flavours so each one could find their Emmi favourite
• Ran a bold, branded sampling space in a prime spot that drew people in throughout the event
• Matched a summer foodie crowd with a cold drink, a natural fit between street food stalls and live music
• Kept the space spotless and fully stocked from the first morning to the final day
• Brought high energy to every touchpoint, so each sample came with a fun, memorable chat

Taking a brand to a food festival near the city? Our promotional staff in Oxford can staff your space, and our event sampling teams know how to keep a festival crowd coming back.