Case study · Food
Debbie & Andrew's Sampling Roadshow 6 Month Roadshow | Sampling and Retail Sales
The story in brief
Debbie & Andrew's took a sampling and retail stand on the road for six months, touring indoor and outdoor events, exhibitions and shows across the UK. We ran the whole campaign, from chefs and stand team to logistics.
- Client
- Debbie & Andrew's
- Sector
- Food
- Format
- Touring sampling and retail sales roadshow
- City
- UK-wide
- Venue
- Events, exhibitions and shows
- Staff type
- Product sampling staff, Event managers, Chefs
01
The brief
Debbie & Andrew's wanted a full-service experiential sampling campaign touring indoor and outdoor events, exhibitions and shows across the UK.
The aim was to reach different audiences over six months and use sampling to turn tastings into on-stand sales.
02
What we did
We supplied professional chefs to prepare every sample, a consistent event manager for the whole tour, and all the sampling equipment.
We handled ambient and chilled logistics, booked and managed the promotional spaces at each event, and supplied the sales equipment and point-of-sale materials to retail straight from the stand.
03
How it ran
- Sampling: chef-prepared food samples served at every event.
- Selling: products retailed directly from the stand.
- Reporting: a web-based platform tracked samples, sales and staff and public feedback.
- Improvement: team feedback fed back into the roadshow, so it kept improving from one event to the next.
Where it ran
UK-wide
Events, exhibitions and shows, UK-wide
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Taking a sampling stand on tour? We will staff every show.
Why Executional
- 2007Established
- 6,000+Staff on our books
- 3,000+Clients
- 40UK staffing hubs
- 4.9Rated on Google
- 24/7Support
