Emmi Caffè Latte Eight stops across four cities

What we did

Emmi Caffé Latte took its BE READY summer campaign on the road, putting its ready-to-drink iced coffee and its place in the Tesco Meal Deal in front of sports fans and shoppers. We supplied product sampling staff and brand ambassadors for all eight activations across London, Birmingham, Leeds and Manchester.

Every stop had a four-person sampling team led by a dedicated team lead, who coordinated the activation from set-up to derig.

• Sampled at Red Roses rugby at Twickenham and the London Marathon at Blackheath
• Covered Runthrough running festivals in Birmingham, Battersea and Warrington, plus the Women's Cricket World Cup
• Ran retail activations at ASDA Leeds and Sainsbury's Holborn HQ
• Handed out 230ml servings of the Caramel, Cappuccino, Protein and Skinny flavours
• Greeted the public with the BE READY message and pointed shoppers to Emmi in the Tesco Meal Deal
• Managed set-up, restocking and derig cleanly at every event
• Followed food hygiene standards at every sampling handover

For multi-city tours like this, our Birmingham event staff can shape a team for each stop, and our sports event sampling teams know how to work a race day crowd.