Campaign Snapshot
The Brief
Rugby, Running, Retail And A Whole Lot Of Iced Coffee
Summer heat, sporting fixtures and supermarket forecourts. EXECUTIONAL is on the road with Emmi Caffé Latte for their BE READY campaign, supplying product sampling staff and brand ambassadors across four UK cities, helping the brand hero its ready-to-drink range and new Tesco Meal Deal placement.
The tour is hitting eight major activations across London, Birmingham, Leeds and Manchester, from Red Roses rugby at Twickenham to the London Marathon at Blackheath, Runthrough running festivals in Birmingham, Battersea and Warrington, the Women’s Cricket World Cup, plus retail activations at ASDA Leeds and Sainsbury’s Holborn HQ. At every stop, our four-person teams, each led by a dedicated team lead, are handing out 230ml servings of Emmi’s signature Caramel, Cappuccino, Protein and Skinny flavours to the public. High-energy, high-visibility, ready for anything.
On The Ground
How Our Staff Are Supporting Emmi
- ▸Greeting members of the public enthusiastically with the BE READY campaign message
- ▸Sampling 230ml servings of Emmi Caffé Latte to as many visitors as possible
- ▸Introducing the full flavour range: Caramel, Cappuccino, Protein and Skinny
- ▸Highlighting Emmi’s new Tesco Meal Deal availability to shoppers on site
- ▸Supporting major sporting events including rugby, running and cricket fixtures
- ▸Delivering retail activations at ASDA Leeds and Sainsbury’s Holborn HQ
- ▸Managing set-up, restocking and derig cleanly at every event
- ▸Providing a dedicated team lead to coordinate every activation
- ▸Following food hygiene standards throughout every sampling handover
- ▸Representing Emmi warmly and professionally at every stop on the tour
