The story in brief
Cocio took its chocolate milk to The Luna Cinema's open-air screenings around the UK. Our sampling teams worked ten sites, from London to Yorkshire, across 70 shifts.
- Client
- Cocio
- Sector
- Dairy drinks
- Format
- Open-air cinema sampling roadshow
- City
- 10 UK sites
- Venue
- The Luna Cinema open-air screenings
- Staff type
- Product sampling staff, Event managers
01
The brief
Cocio wanted guests at The Luna Cinema's outdoor movie events to enjoy its chocolate milk while watching a film under the open sky.
The aim was brand visibility across ten high-footfall sites nationwide, from London to Yorkshire, with every guest offered a sample.
02
What we did
We set up a branded stand at each cinema site as the hub for product sampling, with branded sampling bins and uniforms for a consistent look at every event.
Static and roaming staff carried branded usherette trays to reach guests in their seats as well as at the stand.
One experienced Event Manager, briefed on the brand, toured all events to keep standards and team management consistent.
03
How it ran
- Stand: a branded Cocio stand at every site as the central sampling point.
- Roaming: usherette trays took chilled Cocio to guests around the screening area.
- Management: the same touring Event Manager at every event.
Each site ran with the same set-up and the same lead, so Cocio looked and felt the same at all ten cinemas.
Where it ran
10 UK sites
The Luna Cinema open-air screenings, UK-wide
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Planning a sampling roadshow? We will staff every stop on the tour.
Why Executional
- 2007Established
- 6,000+Staff on our books
- 3,000+Clients
- 40UK staffing hubs
- 4.9Rated on Google
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