Case study · Charity
RAF Benevolent Fund #AstonRed10 Promotional Street Staff | Canary Wharf, London
The story in brief
The RAF Benevolent Fund brought its #AstonRed10 raffle to Canary Wharf. Our team sold thousands of raffle tickets beside the prize car to raise funds and awareness for the charity.
- Client
- RAF Benevolent Fund
- Sector
- Charity
- Format
- Street raffle and fundraising activation
- City
- London
- Venue
- Canary Wharf
- Staff type
- Promotional staff, Event managers
01
The brief
The RAF Benevolent Fund supports RAF personnel moving from military to civilian life and through challenging times. Its #AstonRed10 raffle at Canary Wharf set out to raise awareness and funds for that work.
It needed a local team and event management on one of London's highest footfall sites.
02
What we did
We supplied a consistent team of promotional staff, briefed by the RAF Benevolent Fund in a face-to-face training session and backed by Executional briefing packs.
An on-site event manager ran the activation day to day, including the daily cash deposits, with full 24/7 management behind the team.
03
How it ran
- Engagement: the prize car drew passers-by in, and the team explained the cause and the raffle.
- Results: the campaign sold thousands of raffle tickets for the RAF Benevolent Fund.
- Consistency: the same team ran every day of the campaign.
- Reporting: bespoke reports of staff and public feedback, plus event photography for future content.
Where it ran
London
Canary Wharf
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