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Green Giant Express Sweet Corn’s Sampling Campaign Transforms High Streets and Offices Across the UK!

The primary goal of this campaign was to introduce and promote Green Giant Express Sweet Corn as a convenient, healthy snack option to a diverse audience. This included reaching shoppers, commuters, and professionals to refresh brand perception and drive engagement with the new product.

Campaign Strategy:

  1. Diverse Location Sampling: Implemented both street and office-based sampling across major UK cities to maximise reach and impact.
  2. Targeted Audience Engagement: Focused on making potential customers aware that Green Giant Express Sweet Corn retains the brand’s classic great taste, while being suitable for on-the-go consumption.
  3. Surprise and Convenience: Surprised office workers with samples during lunch breaks, emphasising the product’s convenience and aligning with the fast-paced nature of the working week.


  • Broad City Coverage: Conducted sampling across nine major UK cities, ensuring a wide and varied demographic was reached.
  • Comprehensive Staffing and Management: Provided full staffing and event management with 24/7 support to guarantee a smooth and effective campaign.
  • Efficient Logistics and Storage: Utilised local hubs for sample storage and distribution, managed by an on-site event manager for seamless operation.


This campaign successfully positioned Green Giant Express Sweet Corn as a desirable snack for busy lifestyles. The innovative approach of combining street and office-based sampling effectively introduced the product to thousands of consumers. This strategy led to increased product adoption and a refreshed perception of the brand, aligning it with modern, fast-paced living. The wide reach across major cities ensured significant exposure, making the campaign a benchmark for product launch and brand repositioning efforts.


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