Reaching a range of audiences through sampling to drive new product engagement & refresh brand perception
We were tasked with providing both street and office-based sampling teams to launch and drive interest in Green Giant Express Sweet Corn – promoting it as a healthy snack on the go to have independently or alongside a meal in a quick and convenient fashion. To make sure that members of the public were aware that it still had the same great taste, we distributed free pouches of the product to be tried at home or work at their convenience across a number of major cities.
To really drive home the quick and convenient nature of the product, teams visiting the office surprised unsuspecting workers with the product to try at lunch along with other promotional giveaways. The result of the campaign meant that thousands of product pouches landed with consumers to adopt the brand and product perception to match the fast-paced nature of the working week.