Case study · Food
Green Giant Express Sweet Corn Sampling Street and Office Sampling | 9 UK Cities
The story in brief
Green Giant launched Express Sweet Corn as a snack for people on the move. Our sampling teams put it into the hands of shoppers, commuters and office workers in nine major UK cities.
- Client
- Green Giant
- Sector
- Food
- Format
- Street and office sampling
- City
- 9 UK cities
- Staff type
- Product sampling staff, Promotional staff, Event managers
01
The brief
Green Giant wanted to introduce Express Sweet Corn as a convenient, healthy snack and refresh how people saw the brand.
The message was simple: the same classic Green Giant taste, ready to eat on the go. The audience was shoppers, commuters and professionals.
02
What we did
We ran both street and office-based product sampling across nine major UK cities to reach a wide mix of people.
Office workers were handed samples during their lunch breaks, a natural fit for a snack built around the working week.
We provided full staffing and event management, with 24/7 support throughout.
03
How it ran
- Streets: high street sampling to shoppers and commuters.
- Offices: lunchtime sampling to office workers at their desks and canteens.
- Stock: samples stored and distributed from local hubs, managed by an on-site event manager.
Pairing street and office sampling put Express Sweet Corn in front of thousands of consumers in every city on the plan.
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Why Executional
- 2007Established
- 6,000+Staff on our books
- 3,000+Clients
- 40UK staffing hubs
- 4.9Rated on Google
- 24/7Support
