Case study · Food and dairy
Philadelphia Flip&Dip Sampling 250,000 Chilled Samples | High Street Sampling
The story in brief
Philadelphia introduced its Flip&Dip range on the streets of the North of England. Our teams handed out 250,000 chilled samples in three weeks, pointing shoppers to their local Tesco and Asda.
- Client
- Philadelphia
- Sector
- Food and dairy
- Format
- High street chilled sampling
- Venue
- Town and city centres
- Staff type
- Product sampling staff, Promotional staff
01
The brief
We were asked to run a fully chilled product sampling campaign for Philadelphia's Flip&Dip cheeses.
The goal was 250,000 chilled samples in three weeks, driving taste trials and purchases in Tesco and Asda stores.
02
What we did
We targeted key towns and cities in the North of England, arranging location permissions and managing the event spaces in each one.
A chilled network handled storage and logistics, so every sample stayed temperature-controlled until the moment it was handed out. Staff wore branded clothing and worked from branded sampling trolleys.
03
How it ran
- Training: full team training and location planning before the first shift.
- Sampling: every sample went out chilled.
- Stockists: a product leaflet with every sample, pointing shoppers to local Tesco and Asda stores.
- Reporting: detailed post-activity reports on reach for the brand.
Where it ran
Town and city centres, North of England
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Why Executional
- 2007Established
- 6,000+Staff on our books
- 3,000+Clients
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