Museum of Illusions Beat The Brain on Market Street

What we did

The Museum of Illusions on Market Street, Manchester, wanted more people through its doors. We supplied two brand ambassadors for a seven-hour shift on the street outside, opposite the Arndale and next to Tesco, handing out 400 student discount leaflets and running a live street game.

The two-person team ran a dual-role activation from a branded gazebo: one on leaflet distribution and one on the game, swapping roles through the shift.

• Handed out 400 Museum of Illusions leaflets to Market Street shoppers
• Promoted the museum's student discount voucher
• Ran Beat The Brain, a colour challenge on an easel: say the colour you see, not the word you read
• Timed every player and kept the leaderboard up to date
• Invited passers-by to take part and kept the gazebo lively all shift
• Swapped roles through the day to keep both the leaflets and the game moving
• Awarded three pairs of free museum tickets to the fastest players at the close

For high street pushes like this, our Manchester event staff know how to stop shoppers in their tracks, and our street marketing teams turn a pavement into a reason to visit.