Fully branded Emmi event bus parked at the Bullring in Birmingham

Recent WorkBirmingham

Emmi Caffè Latte Bullring shoppers get a small win

Brand ambassadors from our team offered shoppers hundreds of iced Emmi Caffé Lattes beside a fully branded event bus at the Bullring in Birmingham.

Brand: Emmi Caffè Latte
City: Birmingham
Venue: Bullring
Staff type: Brand ambassadors, Event manager

What we did

As part of its nationwide "That deserves an Emmi" summer campaign, Emmi Caffé Latte parked a fully branded event bus at Birmingham's Bullring. Our brand ambassadors helped shoppers celebrate life's little wins with a chilled iced coffee.

A team of brand ambassadors worked beside the bus, sampling, chatting with shoppers and pointing them to where they could buy Emmi.

Handed out hundreds of chilled Emmi Caffé Lattes to passers-by
Turned everyday shopping trips into small moments of indulgence
Encouraged shoppers to pause and enjoy a treat, in line with the small wins message
Kept the brand messaging upbeat and the welcome friendly all day
Talked through flavour favourites with customers
Shared where to pick up Emmi in local supermarkets, so shoppers left informed as well as refreshed
Worked beside the eye-catching bus that made Emmi a summer focal point in the Bullring

For shopping centre activations in the city, our event staff team in Birmingham can build a line-up around your brief, and our shopping centre promotions teams keep shoppers stopping.