turning everyday moments into engaging brand experiences
We orchestrated a high-visibility sampling staff team, bolstered by reliable chilled logistics, to actively engage with and distribute samples to the public during the most receptive moments of their day. These moments included daily commutes, lunch breaks, office environments, and afternoon refreshment times.
Our agile team navigated through bustling train stations, bustling shopping centres, urban parks, city hubs, business zones, and university campuses. By tactfully moving to areas with high footfall at strategic times, we ensured our product sampling met consumers in accessible locations during their day’s most receptive moments.