Campaign Snapshot
The Brief
Poolside Blue, Flamingo Pink, Sunset Peach, Coast To Coast
Summer. Sunshine. Ice lollies dipped in chocolate. What’s not to love? EXECUTIONAL supplied promotional staff across five UK cities to support Space NK’s Summer Society Campaign, running the branded Summer Society Cart through Bullring Birmingham, Liverpool, Trafford Manchester, Meadowhall Sheffield and Cardiff.
At every focus store, our two-person team set up the freezer-loaded promo cart at the front of the shop, welcomed purchasing customers, walked them through the three signature flavours, added the branded Space NK topper and handed over the perfect summer thank you. Ten days. Five cities. Three flavours. One very sweet reward for every Space NK shopper.
On The Ground
How Our Staff Supported Space NK
- ▸Set up and packed down the Summer Society Cart at every store on every day
- ▸Distributed free ice lollies to purchasing customers as they left the store
- ▸Walked customers through the three signature flavours and added the branded topper
- ▸Served lollies with a napkin and a friendly summer welcome from the cart
- ▸Kept the cart clean, stocked and presentable across every activation day
- ▸Referred customers with dietary concerns to the on-cart allergen cards
- ▸Followed food hygiene standards throughout every handover
- ▸Handed the cart back to the store team and disposed of leftover stock at close
