Space NK Summer Society cart across five cities

What we did

Space NK's Summer Society campaign thanked every purchasing customer with a chocolate-dipped ice lolly, served from a branded cart at the front of focus stores in five cities. We supplied product sampling staff to run the Summer Society Cart at Bullring Birmingham, Liverpool, Trafford Manchester, Meadowhall Sheffield and Cardiff.

A two-person team ran the cart at each focus store, covering 10 activation days and 140 live hours across the tour.

• Set up the freezer-loaded cart at the front of each store and packed it down every day
• Gave a free ice lolly to every purchasing customer as they left the store
• Talked customers through the three flavours: Poolside Blue, Flamingo Pink and Sunset Peach
• Added the branded Space NK topper and served each lolly with a napkin
• Kept the cart clean, stocked and presentable all day
• Pointed customers with dietary concerns to the allergen cards on the cart
• Followed food hygiene standards at every handover
• Handed the cart back to the store team and disposed of leftover stock at close

Taking a sampling cart on tour? Our event staff in Birmingham can open your route in the Bullring, and our shopping centre sampling teams can take it from there.