Recent WorkWimbledon

Stella Artois Eight staff serving Stella at Wimbledon

We supplied a team of eight brand ambassadors, event managers and operational staff to run Perfect Serve demonstrations and premium touchpoints for Stella Artois at Wimbledon.

Brand: Stella Artois
City: Wimbledon
Staff type: Brand ambassadors, Event managers, Operational staff

8Team members

What we did

Stella Artois returned to Wimbledon as the lager of choice for tennis fans, with personalised chalices, self-pour bars and carefully curated guest moments. We supplied an experienced team of eight to run product demonstrations of the brand's famous pouring ritual and keep every premium touchpoint running smoothly.

The team of eight blended brand ambassadors, event managers and back-of-house operational staff, all briefed on the Stella Artois serve and brand standards.

Demonstrated the Perfect Serve pouring ritual at the heart of the activation
Delivered each pint with precision to reflect Stella's brewing heritage and premium positioning
Served guests in personalised Stella Artois chalices
Supported guests at the self-pour bars
Looked after premium touchpoints where guests enjoyed Stella in memorable settings
Event managers kept each activation space running smoothly through the day
Operational staff looked after the back-of-house side so the bars stayed ready to serve

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