Campaign Snapshot
The Brief
Pick Your Own Stella At The Wimbledon Wall
Wimbledon fortnight, a foliage-covered strawberry wall, and a blush-pink beer built for the occasion. EXECUTIONAL supplied brand ambassadors in London to support Stella Artois at The Alexandra in Wimbledon, where guests could pick their own can of Stella Strawberries & Cream straight off a special-build wall, garnish it, and taste the new serve.
Our team guided guests through the pick-and-serve moment, kept the flow and presentation of the wall on point through the day, encouraged social content and selfie moments, and represented Stella throughout. With prior experience on last year’s Wimbledon and Stella activations already in the bank, this one had continuity built in from the first pour. And with content capture running all day, our team was ready to show up in the background of the shots as well.
On The Ground
How Our Staff Supported Stella Artois
- ▸Guided guests through the Pick Your Own experience at The Alexandra
- ▸Supported the pick-and-serve moment, from can selection to garnish and taste
- ▸Managed flow and presentation of the strawberry wall throughout the day
- ▸Encouraged social content and selfie moments at the wall
- ▸Featured in the background of on-site photography and film capture
- ▸Represented Stella Artois professionally across the full pub-side activation
- ▸Held a warm, energetic presence from doors open through to close
