Stella Artois Pick your own strawberry wall in Wimbledon

What we did

During Wimbledon fortnight, Stella Artois built a foliage-covered strawberry wall at The Alexandra in Wimbledon, where guests picked their own can of Stella Strawberries & Cream straight off the wall, garnished it and tasted the serve. We supplied brand ambassadors for the one-day, content-led activation.

Two brand ambassadors ran the wall, both with experience on previous Wimbledon and Stella Artois activations.

• Guided guests through the Pick Your Own experience at The Alexandra
• Supported each pick-and-serve moment, from choosing a can off the wall to garnish and taste
• Managed the flow of guests at the wall through the day
• Kept the special-build strawberry wall tidy and well presented
• Encouraged social content and selfie moments at the wall
• Appeared in the background of on-site photography and film capture running through the day
• Represented Stella Artois across the full pub-side activation, from doors open to close

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