Budweiser Kicks, queues and giveaways at the O2

What we did

With WWE in town and The O2 packed out, Budweiser switched on an inflatable kicking game for fans. Our sports event staff ran it across both event days at The O2 Arena in London: three shots at one inflatable goal, score and win a Budweiser branded giveaway.

Roles were split between officiating the kicks and marshalling the queue, with the team covering 40 live hours across the two days.

• Ran the Budweiser inflatable kicking game across both WWE event days
• Officiated the three-shot game and called the winners live in front of the crowd
• Marshalled long queues and handled crowd control through peak event traffic
• Handed a Budweiser branded giveaway to every winning kicker
• Kept waiting fans entertained with high-energy chat in the queue
• Brought the personality Budweiser is known for from open to close

Hosting a game at an arena? Our arena-ready team in London will keep the crowd entertained and orderly, and our brand ambassadors run prize games and giveaways with real energy.