Space NK Opening day support at Watford

What we did

Space NK opened its Watford store with strong footfall expected across the opening weekend. The brief was a premium opening experience that reflected Space NK's beauty expertise, with every touchpoint from the queue to the shop floor running smoothly. We provided a high-energy event team for the brand activation.

Two brand ambassadors and one event manager worked both days of the opening weekend, with the event manager running the team alongside the store staff and security.

• Managed customer queues and supported security with crowd flow at peak times
• Served pastries to customers waiting in line, using hawker trays
• Handed lucky dip prizes to qualifying customers
• Signed shoppers up to the Space NK loyalty scheme on tablets
• Welcomed shoppers into the store and helped them on the shop floor
• Kept the queue organised and welcoming through the peak periods on both days

Opening a shop near London? Promotional staff from our London team keep queues calm and guests welcome, and our in-store brand activation teams add the extras.