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Stella Artois

Blending Stella Artois’ rich heritage with innovative consumer engagement.

EXECUTIONAL was tasked with providing a dedicated team of 6 promotional staff to manage and execute the Stella Artois “Perfect Serve” campaign during Wimbledon 2024. The goal was to enhance brand visibility and engage tennis fans through a series of innovative and interactive activities.

Key Objectives

  • Promote Stella Artois as the UK’s leading premium lager.
  • Highlight the “Perfect Serve” ritual to ensure high-quality beer service.
  • Increase consumer engagement through unique activations and collaborations.

Execution

  1. Team Deployment: Executional provided a team of brand ambassadors, event managers, and operational staff to manage multiple activations across Wimbledon.
  2. Perfect Serve Ritual: Staff were trained in the precise pouring technique to maintain Stella Artois’ quality and heritage.
  3. On-Site Engagements: Billboards, store takeovers, and branded spaces such as The Terrace at The Alexandra.

Impact

  • Enhanced Brand Presence: Strong visibility through diverse touchpoints at Wimbledon.
  • Consumer Engagement: High participation in activations and positive feedback on social media.
  • Quality Assurance: Consistent delivery of the Perfect Serve, reinforcing Stella Artois’ premium positioning.

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