Blending Stella Artois’ rich heritage with innovative consumer engagement.
EXECUTIONAL was tasked with providing a dedicated team of 6 promotional staff to manage and execute the Stella Artois “Perfect Serve” campaign during Wimbledon 2024. The goal was to enhance brand visibility and engage tennis fans through a series of innovative and interactive activities.

Key Objectives
- Promote Stella Artois as the UK’s leading premium lager.
- Highlight the “Perfect Serve” ritual to ensure high-quality beer service.
- Increase consumer engagement through unique activations and collaborations.

Execution
- Team Deployment: Executional provided a team of brand ambassadors, event managers, and operational staff to manage multiple activations across Wimbledon.
- Perfect Serve Ritual: Staff were trained in the precise pouring technique to maintain Stella Artois’ quality and heritage.
- On-Site Engagements: Billboards, store takeovers, and branded spaces such as The Terrace at The Alexandra.

Impact
- Enhanced Brand Presence: Strong visibility through diverse touchpoints at Wimbledon.
- Consumer Engagement: High participation in activations and positive feedback on social media.
- Quality Assurance: Consistent delivery of the Perfect Serve, reinforcing Stella Artois’ premium positioning.































