San Miguel Holiday vibes at the Eastfield Arms

What we did

San Miguel took over the Eastfield Arms in Sheffield with a pop-up bar built around everything the brand stands for: sunny holidays, easygoing moments and sharing good times over a great beer. We supplied product sampling staff and brand ambassadors to set up the bar, pour the pints and run a boarding pass scratch card mechanic for customers.

• Helped set up the pop-up bar with plants and an A-frame styled as an airport boarding gate
• Dressed the bar in welcoming San Miguel branding that drew attention as soon as customers walked in
• Served chilled pints straight from the San Miguel dispense system
• Gave every customer a scratch card boarding pass with their pint, so each drink came with the chance of a win
• Kept the holiday theme going at the bar so customers stayed for the atmosphere as well as the beer
• Kept service running smoothly and the bar looking sharp throughout the activation

For pub promotions in the city, our promotional staff in Sheffield know how to hold a crowd, and our pubs and bars teams bring brand pop-ups to life.