San Miguel Pouring pints in the Lower Lounge

What we did

San Miguel, a brand with over a century of brewing heritage, turned the Lower Lounge at Oxford Belfry into a social hub for an evening, built around its crisp, golden lager. We supplied drinks sampling staff and brand ambassadors to run the bar and give every customer who walked up a feel-good experience.

• Supported the full bar setup in the Lower Lounge before service
• Served perfectly poured pints of San Miguel throughout the evening
• Ran a two-pint offer that encouraged guests to stay for a second
• Lifted interaction and sales at the bar through the offer
• Ran prizes and giveaways at the bar for extra excitement
• Kept service smooth from first pour to last
• Kept the lounge tidy and welcoming all evening
• Handled the end-of-shift de-prep so everything was wrapped up neatly

Planning a lager activation in a pub, bar or hotel lounge? Our pubs and bars teams and sampling staff arrive ready to pour.