San Miguel Pop-up bar roadshow through local pubs

What we did

San Miguel took a fully branded pop-up bar on the road as part of an activation series, visiting pubs in Feltham and Northolt in west London and The Clay Pipe. We supplied product sampling staff and brand ambassadors to serve the beer and run an instant-win scratch card game at every stop.

• Served perfectly poured pints of San Miguel from a mobile dispense system at each pub
• Ran the boarding pass scratch card game, turning every pint purchase into an instant-win moment
• Gave out prizes including caps, passport holders and disposable cameras
• Kept queues flowing with clear service points and friendly chat
• Took plenty of branded photos of customers winning, sipping and soaking up the atmosphere
• Kept a professional, on-brand set-up with barriers, A-frame signage and prize displays

Taking a pub tour round the capital? Our event staff in London and pubs and bars promotions teams can follow your route from pub to pub.