Prize mechanics · Beer gardens · Match nights
Pub And Bar
Promotions.
EXECUTIONAL is a UK pub and bar promotions agency supplying brand ambassadors and sampling teams to drinks brands and their agencies for drink launches, perfect serves and bar tours in licensed venues across the UK, since 2007.
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Types of bar promotions staff we supply
Teams for the bar and the tables.
Pub and bar promotions are brand activity in licensed venues, where a briefed team introduces your drink to customers through tastings, serves, offers or a branded bar.
The roles pubs, bars and licensed venues host most often. Tasting in venues follows the same standards as our wider product sampling work.
Table visit teams
Staff take a new drink, a limited edition or an offer from table to table, explain it in a sentence and send the order to the bar. Suits launches where the goal is the first purchase.
Perfect serve hosts
A branded pouring or draught point in the venue. Staff present tasters and full serves exactly to spec. They stay inside the premises licence and the licensee's instructions.
Prize mechanic teams
Scratch cards, spin to win or pick a prize tied to a purchase run all evening, and staff hand out merchandise and prizes to your rules.
Door and terrace teams
Staff work the entrance, beer garden and pavement outside, meeting people as they arrive and handing out offers. Anything outside needs the venue's and the council's permission, which the brand or venue arranges.
Drinks brand ambassadors
Experienced ambassadors for longer-running on-trade programmes and trade visits. More on our brand ambassadors.
Multi-venue trade leads
One lead runs an activation through a pub group or a city. They agree timings and stock with each venue manager so every pub pours one serve to one brief.
How we brief our teams on Challenge 25
Challenge 25, every shift.
Right to work and ID checked before placement. Employer's and Public Liability on every booking. Challenge 25 written into every brief, with alcohol licensing and DBS on request.
The team learns the glassware, garnish, measure and line for each serve, plus the venue's own rules. The serve in Liverpool then matches the serve in Leicester Square, across your whole drink range.
We handle PAYE, National Insurance and HR in-house for every evening shift, on one itemised quote however many venues you cover.
Geo-tagged check-ins at each venue. Our 24/7 support line is answered day and night while your shifts run.
How our teams engage drinkers once the licensee agrees
The licensee agrees, we pour.
People in a pub already have a drink in hand and are open to trying the next one. What turns a taster into a round is a host who pours it right, tells the story in a sentence and knows when to move on to the next table. Thursday to Saturday nights and big match days take most of the bookings.
Nothing happens without the venue's agreement: the licensee or pub group signs off the activity, and the premises licence sets what staff can pour and when. Our teams work to Challenge 25 and the venue's rules on every shift, and staff with alcohol licensing are available on request.
We run pub promotions nationwide across the UK
Locals to flagship bars.
Teams come from the staffing hub nearest each venue, across 40 hubs in the UK. Running in a venue not listed here? Tell us in your quote request.
Our pub and bar team compliance checks
Insured and ready.
Our recent new drink launch work and clients
On-trade campaigns we've staffed.
Launch nights, perfect serve points and pub tours for drinks brands, with the venues and nights covered. See all recent work →
Drinks brands who book the next round with us
Drinks brands who booked the next round.
How we select and match staff to your venues
From venue list to first pour.
Pubs and bars, dates, hours, staff per venue, and confirmation that each licensee has agreed the activity.
Each venue and night on its own line, with licensed staff shown separately if you need them.
Staff with bar and on-trade experience, sourced from the hub nearest each venue, with a 24/7 support line answered day and night.
The serve spec, the story, Challenge 25 and each venue's rules in one brief, then check-ins and attendance tracked every night.
Get a bar promotions quote from us
Get a quote for pub and bar promotions.
Request a quote
Request your on-trade quote.
Share what you know. We'll recommend the team and prepare an itemised quote.
Licensing and age check questions we answer
On-trade promotions, licensing and launches: your questions.
What are pub and bar promotions?
Pub and bar promotions are brand activity in licensed venues, where a briefed team introduces your drink to customers through tastings, serves, offers or a branded bar. The licensee agrees the activity, and every team works to the venue's licence and Challenge 25. The product, kit and point of sale come from you or your agency.
Who needs to agree to a promotion in a pub?
The licensee or venue manager, and often the pub group's head office as well. The premises licence and the licensee's conditions decide what staff can pour, in what measures and when. The brand or its agency normally secures that agreement; our teams then work inside it.
How do your staff handle age checks?
Every brief includes Challenge 25: staff ask anyone who looks under 25 for ID before offering alcohol, and no ID means no sample. Staff follow the venue's own refusals policy too. We can supply staff with alcohol licensing on request.
Can you staff a new drink launch or bar tour across many pubs?
Yes. We operate nationwide, across the UK. One trade lead coordinates the run, each venue's team comes from its nearest hub, and the serve and message stay the same in every pub. We also staff tours that move a branded bar from venue to venue; for routes with a new stop every day or two, see experiential sampling roadshows.
Do you provide the bar, kit or stock?
No. The brand or agency supplies the product, glassware, branded bar or draught kit and point of sale. We are the staffing partner who runs it on the night.
Do you staff hotel bars, sports bars and student venues?
Yes, on the same basis: the venue agrees the activity and our team works to its rules and to Challenge 25.
Can teams work match days and late nights?
Yes. Evening and match-day shifts are the core of on-trade work, and we plan late finishes into each booking.
What drives the cost of a pub promotion?
The number of venues and nights, staff per venue, shift length and finish time, whether licensed staff are needed, and transport for a team that moves between venues. Every quote is itemised by venue and night.