Pubs, bars and the on-trade
Pub And Bar Promotion Teams
A pub or bar promotion takes a brand into a licensed venue, mostly after dark, with staff going table to table, working from the bar or pouring a branded serve. People there are unwinding, already have a drink in hand and are happy to try something different.
Our on-trade line-up covers all of Britain: brand ambassadors, promotional models, sampling staff, event staff and costume characters for launches, sponsor bars and prize mechanics, with event managers for campaigns that move through many venues.
Thursday to Saturday nights and big match days account for most bookings. Some drinks brands want one flagship bar; others repeat a single activation in twenty venues across a month.
Your quote arrives itemised, often within hours, with hours, on-costs and day rates laid bare and no hidden fees.
In place once you sign the quote, and support is open 24/7 through every evening shift.
Our operations team weigh skills, experience and location, rather than filling the night with whoever is available.
Answers on your briefing form are reworked into notes on brand, serve, drinkers and key messages.
Right to Work and ID checks: nobody pulls an evening shift without them. Each booking also has Employer and Public Liability insurance behind it. Alcohol licensing and DBS supplied where a venue asks for them.
PAYE and HR, plus tax and National Insurance, are managed by our in-house team.
Add a night late and there is a good chance we can still crew it. More notice always helps.
Reporting is bespoke and costs extra. It is agreed with you before confirmation and appears in the quote, built in your systems or on our own forms, with the results shared.
The team at Executional are always so reliable and helpful. We’ve worked with them for a few years and they go the extra mile to offer advice and make plans easier. Highly recommend!
Verified client review
Staff we supply
Teams For The Bar And The Tables
On-trade success rests on the serve and the talk that goes with it. Pubs, bars and hospitality venues draw on the roles below.
Table Visit Teams
Moving round the room, table teams introduce the product group by group. It suits launches where the goal is getting that first drink ordered.
- Taking a new drink or promotion to each table in turn
- Covering the product and offer as your brief describes
- Nudging that first order at the bar
Suits: energy drinks, soft drinks, spirits and RTDs, beer and cider
Perfect Serve Teams
Serve teams staff a pouring or draught station in the venue, presenting each drink exactly as the brand specifies.
- Running a branded sampling point on the bar or in its own area
- Tasters and full serves poured into the right glassware
- Telling the brand story as each drink is poured
Suits: cocktails, cider, premium lager, draught launches
Prize Mechanic Crews
Mechanic crews run a game linked to the purchase, a scratch card or spin to win for example, giving drinkers a reason to ask for your brand.
- Scratch, spin or pick games running all evening
- Giving out merchandise and prizes
- Teamed with a branded build or photo wall
Suits: seasonal launches, summer campaigns, sports sponsorships
Terrace And Doorway Crews
Doorway crews cover the entrance, the terrace and the pavement outside, meeting people on arrival and groups still choosing their next stop.
- Giving out printed offers and vouchers at the door
- Covering a terrace or beer garden in summer
- Using props or costume to pull people in
Suits: drinks brands, local retail, media and publishers, venue openings
Multi-Venue Trade Leads
Trade leads oversee an activation that runs in many venues, so every pub on the list pours one serve to one brief.
- Coordinating teams across a pub group or city
- Agreeing timing and stock with venue managers
- Fielding all your questions for the run
Larger campaigns
One Activation, Twenty Venues
One pub is rarely enough for a drinks brand. Launches tend to roll through a pub group or a city over several weeks. Logistics sit with whichever of our campaign leads or event managers runs the account, who keeps teams consistent and talks to every venue manager ahead of the night.
Each venue’s team comes from its nearest hub, one of our 40 in the UK, whether the run takes in Liverpool, Sheffield or Nottingham.
Where we work
Venues We Have Worked In
Staff are chosen for each brief on skills, experience and location, right across the on-trade.
Pubs and bars on our list so far:
We staff hotel bars, sports bars and student venues on the same terms, and a campaign spanning a pub estate is booked as one.
Recent work
Pub And Bar Campaigns We Have Staffed
Four drinks brand campaigns from the on-trade.
All Bar One Activation
Giveaways and guest engagement inside the bar, in the thick of Leicester Square nightlife.
Liverpool Bar Activations
The Swan Prenton and the Wheatsheaf Inn, activated one after the other.
Evening Draught Sampling
An evening bar event with a draught sampling point and point of sale dressing.
The Alexandra, Wimbledon
Guests picking their own strawberries from a branded wall over Wimbledon fortnight.
Get a quote
Send Us The Venues And The Nights
Send over the pubs, nights, hours and staffing for each venue. Expect a fully itemised quote back, most often within hours, with nothing hidden.
