San Miguel Back-to-back pub activations in Liverpool

What we did

San Miguel turned two local pubs in Liverpool, Swan Prenton and Wheatsheaf Inn, into mini taste-of-Spain bars for back-to-back activations, pairing crisp San Miguel with a playful scratch card prize mechanic. We supplied sampling staff and brand ambassadors to dress the bars, serve the pints and run the game at both pubs.

• Dressed each bar with eye-catching San Miguel branding
• Set up green barriers to give each pub a pop-up bar feel
• Stocked the prize giveaways before the crowds arrived
• Served chilled pints of San Miguel to every guest who ordered
• Handed over a boarding pass style scratch card with each pint
• Revealed instant wins with guests, from branded goodies to extra pints on the house
• Kept the buzz going as friends compared cards and celebrated small wins

For pub activations around the city, our promotional staff in Liverpool keep queues moving and guests smiling, and our pubs and bars teams turn a regular pint into a reason to visit.