Modelo Staff training and sampling across seven cities

What we did

Modelo wanted the bar teams who serve it and the guests who drink it to know the brand, so its All Bar One activation had two parts. We supplied product sampling staff to run a brand session with each venue team and then pour tastings for guests, in All Bar One bars across seven UK cities.

• Ran the activation in All Bar One venues in London, Leeds, Birmingham, Manchester, Portsmouth, Newcastle and Liverpool
• Led a structured brand session for the bar team at each venue
• Introduced the Modelo story, key product features and sales tips
• Moved straight from the venue session into live consumer sampling
• Shared Modelo tastings and brand insights with bar guests
• Kept the brand visible in each bar and encouraged future sales
• Kept the Modelo message consistent from one city to the next

Rolling out across several cities? Our Birmingham event staff are part of a national team, and our product training and pubs and bars teams can brief venue staff and sample with guests in one visit.