Blending Training with Tasting
EXECUTIONAL partnered with Modelo to roll out a nationwide activation across major UK cities — including London, Leeds, Birmingham, Manchester, Portsmouth, Newcastle, and Liverpool.
The dual-format campaign empowered venue teams with brand knowledge before engaging customers directly through premium in-bar sampling.
On the Day
- Delivered structured 45–60 minute staff training sessions per venue
- Introduced the Modelo story, key product features, and sales tips
- Transitioned seamlessly into live consumer sampling activity
- Engaged bar guests with Modelo product tastings and brand insights
- Reinforced brand visibility and encouraged future sales through education and experience
What Made It Work
- Combined staff education and sampling for long-term brand impact
- Consistent brand message across multiple high-traffic locations
- Confident ambassadors enhanced both venue and consumer engagement
- Hands-on tasting created memorable product experiences
Want to unite training and trial for your on-trade brand?
EXECUTIONAL delivers hybrid activations that educate, engage, and drive real results.
