Modelo In-bar activation at Leicester Square

What we did

Modelo brought its bold Mexican spirit to All Bar One Leicester Square with a stylish in-bar activation. We supplied a brand ambassador to meet guests and run the giveaway.

• Represented Modelo with professionalism and sound brand knowledge
• Welcomed guests and kept the atmosphere positive and energetic
• Managed the merchandise giveaway so distribution ran smoothly
• Started conversations about Modelo flavour and heritage
• Kept the simple, stylish setup matching the Modelo identity throughout the night

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