Emmi Caffè Latte Fuelling rugby fans outside the ground

What we did

Emmi Caffé Latte brought its That Deserves an Emmi campaign to the Women's Rugby World Cup in London, with a sampling activation positioned right outside the action. We supplied product sampling staff and brand ambassadors to hand chilled iced coffee to fans on their way into matches and keep the crowds buzzing.

• Gave out thousands of iced coffees to supporters heading into matches
• Linked each handover to the campaign line, That Deserves an Emmi
• Kept every conversation upbeat and friendly, even in the pre-match rush
• Offered multiple flavours so fans could choose their own pick-me-up
• Kept the bold Emmi branding in view across the high footfall areas outside the ground
• Matched the team's energy to the excitement of match day
• Sent fans in refreshed and smiling, with Emmi in hand

Planning a stadium or sport activation in London? Our product sampling team can reach fans on the way in, and our sports event sampling teams know a match day crowd.