Fuel for Fans, Energy for the Game At the Women’s Rugby World Cup 2025, EXECUTIONAL helped Emmi Caffé Latte take centre stage with a high-energy sampling activation. Positioned right outside the action, our team kept crowds buzzing with chilled iced coffees and smiles, delivering the campaign message “That Deserves an Emmi.”
Game Day Highlights
- Distributed thousands of iced coffees to fans heading into matches
- Delivered campaign messaging with upbeat, friendly interactions
- Shared multiple flavours so everyone could find their favourite pick-me-up
Why It Was a Winner
- Perfect Fit: Sport + sampling = a great moment to connect with fans
- Positive Energy: Team engagement mirrored the excitement of the event
- Strong Visibility: Bold Emmi branding stood out across high footfall areas
- Memorable Impact: Fans left refreshed, energised, and smiling
Want to energise fans at major sporting events?
EXECUTIONAL delivers high-energy brand activations that keep your product in hand, on message, and front of mind. Planning something in the capital? Our event staff agency London team can quote usually within hours.
