Emmi Caffè Latte Post-race coffee at RunThrough Finsbury Park

What we did

RunThrough Finsbury Park hosts 5k, 10k, Half Marathon and Junior races, and Emmi Caffé Latte came to reward finishers as part of a wider summer sampling campaign. We supplied product sampling staff and brand ambassadors to hand out chilled iced coffee across the park.

• Handed out hundreds of chilled Emmi Caffé Lattes to runners after their races
• Served supporters and spectators cheering from the sidelines
• Met finishers from every distance, from the 5k and 10k to the Half Marathon and Junior races
• Turned every finish, or just turning up, into a "That deserves an Emmi" moment
• Made Emmi stand out across the park with bright, eye-catching branding
• Shared product knowledge with upbeat, friendly energy
• Worked on site from set-up through to pack-down

Looking at running events across the capital? Our product sampling team in London can keep a finish line stocked and smiling, and our sports event sampling teams know race day.