Camden Town Brewery Stout pours and buzz wire at the O2

What we did

Camden Town Brewery wanted Camden Stout in front of music fans at The O2 Arena across two nights of Twenty One Pilots. We supplied product sampling staff and brand ambassadors to run the activation on Level 1, pairing live pours with a Buzz Wire game as thousands of concert-goers came through before the show.

• Served fresh pours of Camden Stout to concert-goers on Level 1
• Introduced fans to Camden's modern twist on stout, crafted with rich malts and bold hops
• Ran the interactive Buzz Wire challenge, inviting fans to test their steady hands
• Handed branded merchandise to everyone who gave the game a go
• Brought taste, play and brand presence together on one stand
• Kept the activation going as thousands of fans came through on both nights
• Gave fans a pre-show moment while they geared up for the gig

Sampling at a big venue? Our product sampling team in London can turn queues into conversations, and our event sampling teams know how to work a concert crowd.