Pizza Hut Free slices and sign-ups at store openings

What we did

Hundreds of pizza slices and text club sign-ups per event: that was the scale of Pizza Hut's store opening and relaunch activity across the UK. Pizza Hut has partnered with us to create excitement around each opening, handing out free slices in return for sign-ups to its text group. Each team had an event manager plus roadshow sampling staff.

Every team was an event manager plus sampling staff, chosen for how well they engage with the public, and the event manager ran every live day on site.

• Gave out hundreds of free pizza slices per event to draw customers towards the store
• Signed people up to Pizza Hut's text group for regular discounts and promotions
• Highlighted special offer days to encourage repeat visits
• Worked from briefing documents covering footfall areas, brand guidelines and objectives
• Carried usherette trays and golf signs, in branded clothing
• Reported samples given and text sign-ups in a bespoke online client report after each event

Launching a restaurant or store? Our promotional staff can bring people through the door, and our product sampling teams put the food in their hands.