Emmi Caffè Latte Rush hour treats at New Street

What we did

Emmi Caffé Latte made Birmingham New Street Station a stop on its summer-long sampling tour, taking its “That deserves an Emmi” message to thousands of commuters on the move. We supplied product sampling staff and brand ambassadors with branded sampling bins, putting chilled iced coffee straight into people's hands as they started their day.

• Handed chilled Emmi Caffé Lattes from branded sampling bins to passengers dashing for their trains
• Caught commuters at the start of the day, turning an ordinary morning into a small, satisfying pick-me-up
• Reached sleepy early birds, shoppers passing through the station and busy professionals alike
• Tied every sample to the “That deserves an Emmi” line, so even the morning commute earned a treat
• Smiled, waved and shared the Emmi brand story, so each handover felt personal rather than another freebie
• Looked after stock behind the scenes so cold lattes were always to hand
• Kept the pitch tidy and the flow of passengers moving smoothly past it

For a station activation of your own, our Birmingham-based event staff can build the team, and our train station sampling teams turn rush hour into a sampling window.