Campaign Snapshot
Client: Charbonnel et Walker
Sector: Luxury Confectionery
Activity: In-Store Sampling
Location: Peter Jones, Sloane Square, London
Staff Type: Sampling Specialist
Duration: 6-Hour Premium Activation
The Brief
Premium Chocolate, Premium Setting, Premium Crowd
Chelsea Flower Show week. Sloane Square. Champagne truffles. EXECUTIONAL is back on stand with Charbonnel et Walker, supplying product sampling staff in London for the next chapter of the brand’s ongoing UK sampling campaign.
This stop took us to Peter Jones & Partners on Sloane Square, right in the middle of one of the busiest weeks in the London calendar. Our sampling specialist served Charbonnel et Walker’s signature chocolates across a six-hour shift, engaging shoppers with the brand’s 150-year heritage, talking through the range, and pointing them straight to the fixture to pick up a box for themselves.
On The Ground
What Our Staff Delivered
- ▸Delivered a polished, premium tasting experience for Peter Jones shoppers
- ▸Engaged customers warmly and shared Charbonnel et Walker’s brand story
- ▸Directed interested shoppers to the Charbonnel fixture to drive sales
- ▸Operated to full Level 2 Food Safety standards throughout the day
- ▸Followed store management direction on positioning and set-up
- ▸Represented Charbonnel et Walker to the premium standard the brand demands
