Charbonnel et Walker Champagne truffles on Sloane Square

What we did

Charbonnel et Walker, the luxury British confectioner, took its champagne truffles to Peter Jones & Partners on Sloane Square in Chelsea Flower Show week, one stop on its UK in-store sampling campaign. We supplied a product sampling specialist to run the tasting on the shop floor of the Chelsea store.

One sampling specialist covered the stop on a single six-hour shift, working to Level 2 Food Safety standards and to store management direction on positioning and set-up.

• Served Charbonnel et Walker's signature chocolates, champagne truffles included, to Peter Jones shoppers
• Kept the tasting polished and premium to match the Sloane Square store
• Shared the brand's heritage in each conversation
• Talked shoppers through the range on offer at the fixture
• Pointed interested shoppers to the Charbonnel fixture to pick up a box for themselves
• Stayed engaged with shoppers across all six hours during a peak week in the London calendar

Sampling in an upmarket store? Our London product sampling staff suit premium settings, and our in-store product sampling teams work department store floors.