Charbonnel et Walker Luxury chocolate tastings in premium department stores

What we did

Charbonnel et Walker, the heritage British chocolatier known for hand-crafted truffles and elegant gift boxes, ran coordinated tastings for Valentine's and Easter gifting in leading UK department stores. We supplied product sampling staff for Fenwick, Liberty, Selfridges and John Lewis & Partners stores.

Every sampler on the campaign held a Level 2 Food Hygiene qualification, keeping each tasting compliant on the shop floor.

• Ran tasting stations in Fenwick, Liberty, Selfridges and John Lewis & Partners stores
• Sampled hero lines including Pink Marc de Champagne and Milk Sea Salt Caramel
• Introduced seasonal flavours and additions to the range at the point of purchase
• Timed the tastings to the Valentine's and Easter gifting peaks
• Talked shoppers through the truffles and gift boxes to encourage gifting purchases
• Directed customers to the fixtures to turn a tasting into a sale
• Shared the brand's heritage and craftsmanship in every conversation

For premium food brands in the Midlands, our event staff in Birmingham bring the same polished, sales-minded approach to your in-store tastings, and our in-store product sampling teams work department store floors across the UK.