Charbonnel et Walker Festive truffle tastings across the country

What we did

For the Christmas gifting season, Charbonnel et Walker wanted shoppers to taste its luxury truffles before choosing them as gifts. The campaign set out to lift awareness and festive sales through elegant, high-touch conversations at the point of purchase. Our product sampling staff ran premium truffle tasting stations in several retail locations.

• Ran premium truffle tasting stations in a festive retail setting
• Offered truffle samples and encouraged festive gift purchases
• Pointed out flavour favourites to help shoppers choose
• Introduced shoppers to the Tiramisu Truffle
• Used product knowledge to give shoppers confidence in their choice
• Kept the presentation elegant to match the brand's premium image
• Directed customers to the product displays to turn a tasting into a sale
• Shared the brand heritage to add to the premium feel

Planning festive tastings? Our Birmingham event staff bring polish to the shop floor, and our in-store product sampling teams run festive tastings across the UK.