Warrior Protein bar sampling for London commuters

What we did

Warrior, the sports nutrition brand behind RAW Bar and Crunch protein bars, wanted commuters to try its bars right by the shelf. Our product sampling staff and brand ambassadors spent six days in WHSmith stores at three London stations: Paddington, Victoria and Charing Cross.

The team worked 10am to 6pm on each of the six days, 48 live hours in all, stationed front and centre inside each store.

• Set up the Warrior stand in agreed positions inside each WHSmith store
• Sampled Warrior RAW Bars and Crunch protein bars to commuters between trains
• Gave quick, clear product messages in a high-traffic setting
• Handed out flyers with samples to encourage in-store purchase
• Pointed interested shoppers to the Warrior fixture to pick up a bar for the journey home
• Followed food hygiene standards and advised on allergens when asked
• Kept the stand clean, stocked and inviting from set-up to pack-down

For station and high street sampling, London sampling staff keep stands stocked and inviting, and our train station sampling teams know how to catch people on the move.