Charbonnel et Walker Tiramisu truffle tasting in John Lewis

What we did

Charbonnel et Walker marked the launch of its Tiramisu Truffle with in-store tastings at John Lewis, celebrating 150 years of British chocolate craftsmanship. We supplied food sampling teams to four John Lewis stores: Oxford Street, Sloane Square, Bluewater in Kent and Cheadle.

Every sampling ambassador completed Level 2 Food Hygiene certification before the activation, so each store had compliant, certified staff on the shop floor.

• Ran live tastings of the Tiramisu Truffle in all four John Lewis stores
• Covered the two London stores on Oxford Street and Sloane Square, plus Bluewater and Cheadle
• Invited shoppers to try the launch truffle first-hand
• Told the Charbonnel et Walker heritage story to give each taste its context
• Promoted Chocolate Week alongside the launch
• Introduced shoppers to the wider truffle collection
• Encouraged shoppers to buy there and then after tasting
• Kept each sampling point clean and elegant to suit the John Lewis setting

Launching a product in London stores? Our product sampling in London team can stage a tasting that sells, and our specialist food store teams know premium food halls.