APMZEE Sampling in London gyms and stations

What we did

APMZEE is a longevity-focused product that wanted trial among active, health-conscious people across London. We supplied product sampling staff for a targeted campaign at commuter zones, premium gyms and office hubs, putting samples into the hands of people most likely to buy.

A consistent two-person team, a team leader and a brand ambassador, worked four-hour shifts timed to peak footfall and handed out 2,880 samples across the campaign.

• Sampled at London stations, gyms and office areas chosen for active, health-conscious footfall
• Handed out each sample with a promotional postcard carrying a QR code
• Spoke to commuters and gym-goers with clear, confident messaging
• Highlighted the product's benefits around energy, recovery and mental clarity
• Promoted the competition incentives and exclusive product offers on the postcards
• Kept the same two faces on every shift, so delivery and brand messaging stayed consistent
• Held a professional, high-energy brand presence through each peak window

For city sampling, our product sampling in London puts your product in front of the right people, from gyms to train station sampling pitches.