Starbucks Chilled samples at stations and campuses

What we did

Starbucks wanted to build awareness and sales of its chilled classics range, sold only in supermarkets and selected retail stores, among students and commuters. We provided product sampling staff and event managers, plus the chilled logistics behind them, with thousands of samples handed out.

Experienced event managers led the samplers, with full event staffing, 24/7 management and an EXECUTIONAL head office presence on site.

• Sampled at supermarkets on university campuses to reach students and encourage purchases on the spot
• Stood at WHSmith in Victoria Station to meet weekday and weekend commuters
• Used branded stands and roaming usherette trays to widen the reach of each handout
• Ran chilled storage, scheduled deliveries and stock level management using branded chilled vehicles
• Supplied branded clothing, kidney sampling counters, wraps and usherette trays and sampling bins
• Called every store ahead of each activation to confirm dates, times and in-store chilled storage

Sampling in the capital's transport hubs? Our product sampling team in London can run it end to end, and our train station sampling teams know how to work a concourse.