The Glorious Mess Sweet meringue sampling in Booths stores

What we did

The Glorious Mess makes meringues and playful desserts for the imperfect, happy moments: messy cakes and desserts that are fun to make and eat. We supplied product sampling staff to bring that spirit to shoppers in Booths stores in Windermere and Keswick, with tastings, conversation and the in-store deal, and to send shoppers on to the shelf to buy.

• Sampled in Booths stores in Windermere and Keswick in the Lake District
• Offered shoppers bites of mini meringues and indulgent Eton Mess
• Chatted with shoppers and shared the story behind The Glorious Mess
• Told customers about the special in-store deal on the range
• Explained how the meringues are made in Shropshire with British eggs and natural colours
• Encouraged shoppers to try something different and pointed them straight to the shelves
• Welcomed back the shoppers who returned for seconds, keeping the brand front of mind as they shopped

For tastings in supermarkets and food halls, our supermarket sampling and in-store sampling teams send shoppers to the shelf.