Space NK Goodie bags and mascots on opening day

What we did

Space NK opened its Oxford Circus store with goodie bags, queue management and mascot appearances, and wanted an opening day as polished as the products on its shelves. We supplied a brand activation team of promotional staff and costume performers in London, working across the Oxford Circus store and the Regent Street location.

• Handed out the first 500 luxury goodie bags to customers on opening day
• Managed store entry to keep queues moving and the shop floor comfortable
• Brought the Space NK mascots to life with animated, crowd-pleasing interactions and photo moments
• Covered stock runs between the Oxford Circus and Regent Street locations
• Gave store assistance wherever the shop floor needed extra hands
• Shared brand knowledge to start conversations about the Space NK range
• Helped store colleagues reset the space for the next trading day

Launching a store in London? Book London promotional staff for giveaways and queues, with costume characters in the same team.