Space NK Lucky dip and ice cream in store

What we did

Space NK wanted its UK boutiques to blend premium beauty with light-hearted in-store moments, from consultation to treat. We supplied brand ambassadors and promotional staff for this brand activation, running games, treats, loyalty sign-ups and store flow.

The team stayed flexible on every shift, moving between the activation and whatever the store manager needed.

• Ran the in-store Lucky Dip for guests
• Served scoops from a branded ice cream cart outside the store to draw passers-by in
• Managed entrance flow and the customer journey to keep the boutique calm and welcoming
• Introduced guests to the N.dulge rewards programme and helped them sign up on in-store tablets
• Stepped in for cleanup and polishing displays
• Helped the store manager with ad hoc store needs through the day

To add a playful treat to your retail space, our in-store retail activations and brand activation teams can plan the staffing.