Space NK Giveaways and slides at Bluewater

What we did

Space NK marked its presence at Bluewater Shopping Centre with a large experiential activation that mixed beauty retail with brand theatre: giveaways, live entertainment, immersive experiences and engagement inside the store. We supplied brand ambassadors and promotional staff for every part of it, from the sampling carts to the slide zone.

Every position was pre-assigned before the activation began: staff on manned sampling carts, safety stewards and queue managers in the slide zone, costume characters with chaperones, and a team working the store itself.

• Pushed roaming carts through the centre to hand out 8,000 branded Space NK tote bags, spreading the brand well beyond the store
• Ran the Spin to Win Wheel for qualifying customers, turning a purchase into a prize moment
• Stewarded the Space NK slide escalator takeover for safety, while queue managers kept the line moving
• Worked the waiting queues with fragrance goodie bags, bagels and Space NK waters
• Kept the energy up alongside a live DJ booth, with local talent playing across two days to draw footfall
• Inside the store, managed customer flow and queues, and tidied up between waves of visitors
• Signed shoppers up to the N.dulge loyalty programme on in-store tablets
• Brought costume characters out among shoppers, with chaperones alongside

For shopping centre takeovers like this, our Kent event staff can cover every role, and our shopping centre promotions page shows how we run centre-wide activations.