Space NK Cookies, mascots and a queue in Bath

What we did

Space NK celebrated the re-opening of its revitalised Bath store with a full weekend of activity, from a cookie queue to mascot appearances. We supplied brand ambassadors, event staff and two costume characters with a chaperone.

Seven staff worked across the two days: brand ambassadors on the queue, prizes and loyalty sign-ups, two mascots making scheduled appearances each day, and a dedicated chaperone keeping them safely on track through the crowds.

• Ran the Pick N Mix prize giveaway for big spenders
• Handed fresh cookies from a local bakery to shoppers in the queue, using hawker trays with allergen cards on hand
• Issued wristbands to the first 250 customers for the first-purchase goodie bag drop
• Signed customers up to the n-dulge loyalty programme on tablets
• Worked with store security on queue flow and queue control throughout

For store openings in Bath and the West, our Bristol promotional staff cover the city and Bath with the same team.