Campaign Snapshot
The Brief
Cookies, Costumes And A Brand New Bath Store
Ribbon cut, doors open, queue around the block. EXECUTIONAL was on hand to help Space NK celebrate the re-opening of their beautifully revitalised Bath store, supplying brand ambassadors, costume characters and event staff in Bath to keep the buzz going across the full weekend.
Our team ran Pick N Mix prize giveaways for big spenders, handed out fresh cookies from the local bakery to shoppers in the queue, signed customers up to Space NK’s n-dulge loyalty programme on tablets, and managed a 250-deep wristband queue for the first-purchase goodie bag drop. Add in two mascots making scheduled appearances and a chaperone keeping them safely on track, and this was a full activation rolled into one beauty-fuelled weekend in Somerset.
On The Ground
What Our Staff Delivered
- ▸Welcomed shoppers across two days of the Space NK Bath re-opening
- ▸Ran the Pick N Mix prize activation for customers spending £30 or more
- ▸Distributed cookies in the queue using hawker trays, with allergen cards on hand
- ▸Issued wristbands to the first 250 customers for the goodie bag giveaway
- ▸Signed customers up to Space NK’s n-dulge loyalty programme via tablets
- ▸Brought two costume characters to life for scheduled appearances each day
- ▸Provided a dedicated chaperone to support the mascots through busy crowds
- ▸Worked with store security on queue flow and queue control throughout
