Space NK Seasonal discount weekend with a mascot
We supplied a promotional team and a mascot to drive footfall to Space NK at the Bullring Centre in Birmingham and Westfield London during a seasonal sales weekend.
- Brand
- Space NK
- City
- Birmingham and London
- Venue
- Bullring Centre and Westfield London
- Staff type
- Promotional staff, Costume characters
What we did
Space NK ran a seasonal discount weekend at the Bullring Centre in Birmingham and Westfield London, with thousands of shoppers moving through both centres. The aim was to drive footfall, raise awareness of the discount offers and send customers straight to the Space NK store. We supplied a lively promotional team and a crowd-pleasing costume character.
Promotional staff worked alongside the Space NK mascot across the weekend, running the activation from a branded cart.
- Handed out branded lollipops promoting the discount offers
- Directed shoppers to the Space NK store
- Highlighted key deals across skincare, fragrance and gifting
- Managed the branded cart and kept the activation area tidy
- Brought in mascot appearances to draw attention in the centre
- Created photo moments for shoppers with the mascot
- Kept messaging simple and friendly so the offers were easy to understand
Planning a retail push in a busy centre? Our event staff in Birmingham and shopping centre promotions teams can match that pace.
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