Morseal Live sealant demos in 100 Wickes stores

What we did

Morseal wanted its sealant adhesive understood by tradespeople and DIY enthusiasts alike. We supplied product demonstrators to 100 Wickes stores in 29 towns across the South, the North West and Yorkshire, to show the product in action, keep it ready for sale and drive purchases.

Our demonstrators combined live demos with merchandising in each store and reported back to the brand.

• Covered 100 Wickes stores, from Newbury, Oxford, Reading, Swindon and Gloucester in the South
• Reached the North West in Stockport, Bury, Oldham, Preston, Chorley, Warrington, Macclesfield and Glossop
• Took the demos to Yorkshire in Wakefield, Halifax and Dewsbury
• Gave live demonstrations of how to apply the sealant adhesive
• Tailored key features and benefits to each customer, trade or DIY
• Made sure every Morseal product was correctly merchandised, with displays kept professional and well organised
• Sent full feedback and reporting back to the brand

For store-by-store coverage nationwide, ask about our in-store demonstration teams and merchandising support.