Nike x NSLB Seventeen event staff for a racing activation

What we did

Nike and NSLB brought their Maranioa racing event to London, pairing Nike's sporting presence with NSLB's high-energy running and fitness community. The fast-moving event needed confident staff, clear guest flow and support at every touchpoint, from arrival to the finish line. We supplied 17 event and brand activation staff to cover it.

The 17-strong team was picked for professionalism, energy and experience at high-profile brand activations, and covered more than eight event zones across the day.

• Welcomed arriving guests and ran check-in and registration
• Managed queue flow so arrivals kept moving
• Gave race wayfinding support so participants could find their way around with confidence
• Staffed the cloakroom and the information points
• Supported the media area and looked after guests in the VIP area
• Helped with wider event operations across the site
• Kept the event organised, welcoming and on pace for participants, guests and VIPs from start to finish

For running and fitness events, our London promotional staff and sports event staff can cover every touchpoint.