17
Event Staff
8+
Event Zones
RACE READY
From Check-In To Finish Line
Campaign Snapshot
Client: Nike x NSLB
Sector: Sports / Fitness
Activity: Maranioa Event Staffing
Location: London
Staff Type: Event Staff
Support: Multi-Zone Event Coverage
The Brief
Race-Ready Staffing For Nike x NSLB Maranioa
EXECUTIONAL supplied a team of 17 event staff to support the Nike x NSLB “Maranioa” racing event in London.
The activation brought together Nike’s sporting presence with NSLB’s high-energy running and fitness community, creating a fast-moving event environment that needed confident staff, clear guest flow and professional support across multiple touchpoints.
Our team was selected for professionalism, energy and experience within high-profile brand activations, with staff supporting everything from guest arrival and registration through to wayfinding, VIP areas, media support and wider event operations.
EXECUTIONAL helped keep the event organised, welcoming and on pace from start to finish.
On The Ground
What Our Staff Delivered
- ▸Delivered a 17-person event staffing team across a high-profile Nike x NSLB racing activation
- ▸Supported guest management across a busy, high-energy event environment
- ▸Assisted with check-in, registration and queue flow to keep arrivals moving smoothly
- ▸Provided race wayfinding support to help participants navigate the event confidently
- ▸Covered key areas including cloakroom, media, VIP, information points and wider event zones
- ▸Placed energetic, professional staff into customer-facing roles across the activation
- ▸Helped create a smooth, organised and brand-right experience for guests, participants and VIPs
